In celebration of Women’s History Month, I’ve partnered with Stanford Mall to honor two women business owners in the wellness space. Let’s hear from Joanna about her love of yoga and mindfulness, and how she has carried this passion into creating her brand, Turbo 26 Studio in Palo Alto.
What inspired you to start Turbo 26?
I’ve always been into fitness and particularly inspired by yoga in that it builds long lean muscles and also provides a sense of peace and mindfulness. I moved to California about 4 years ago for my husband’s job, and decided it was time for me to jump in and do something for myself. Turbo 26 combines my love of fitness/yoga with my expertise and experience in building retail brands.
Tell us about the concept of Turbo 26.
I wanted to create something different and innovative, and something that would speak to the busy, stressed, and obsessed population of Silicon Valley, so I came up with this concept of “stackable 26-minute classes”. You can take one 26-minute class and get a good sweat on and get back to work or life or whatever is going on, but also you can stack classes together and practice for 2 or even 3 or 4 classes in a row. We stack the formats together in a way that gives you a complete workout if you do 2 or more in a row. For example, we have Flow classes which are traditional vinyasa style yoga, paired with Fusion classes which are yoga based fitness classes. So you get the strength and flexibility of Flow and then the energy and cardio of Fusion: together they make a solid hour of awesome fitness!
What kinds of classes do you offer?
We offer Flow, Fusion, Pilates, and HIIT classes, and we recently added a Barre class once a week. We have both 26-minute stackable classes throughout the day as well as hour-long classes in the morning and as the last class of the evening.
Who do you look up to?
I look up to people who are living a life of impact and connection, sending positive messages out to the world. I love Oprah who speaks to the whole world, and I love all my yoga teachers who speak directly to me and give me the inspiration to live my best life.
What has been some of the most challenging aspects of starting and growing your company?
Everything is challenging and everything is rewarding. If it were easy, anyone could do it. I try to find joy in the process and the learning and just try to be every day better than the day before.
What is your long-term vision for your company?
I’d love to open more locations and deliver Inspiration, Perspiration, and Transformation to as many people as possible.
What’s your way to unwind and relax?
I love to do the NY Times crossword puzzle with my husband and just chill.
- Hobby: Playing the drums, but I’m very bad at it!
- Favorite podcast and/or blog: How I Built This with Guy Raz. I want to be on that one day!
Interviewed by Katie Lam: firstname.lastname@example.org // As Michelle Obama said, “There is not limit to what we, as women, can accomplish.”