I am Katie Melanie Lam.
A fashionista, lifestyle taste maker, and entrepreneur whose goal is to reshape how the world perceives and celebrates beauty.
Born and raised in Silicon Valley, I was a competitive athlete who battled and conquered an eating disorder for over 10 years through cellular nutrition and salsa dancing. My challenges transformed my life by showing me that authentic beauty shines from within, and inspired me to pursue entrepreneurial endeavors in the fashion and beauty space.
After building my professional foundation in sales, event planning, and business development, I competed and won 5 beauty pageant titles, including Miss Asian California in 2017. My motivation is to uplift others by showing that empowered women can embrace both her beauty and brains.
Having reached my personal goals in health and professional goals in corporate business, I am channeling my passion into Kalon SF: an e-commerce platform offering affordable luxury and formal wear for modern women.
Mission-driven and purpose-motivated, Kalon SF has been a guidepost for other women by offering them tools for self-realization. The realization is simple, yet profound: true beauty is an outward expression of inner strength and character.
This lifestyle blog shares my insights in all things entrepreneurship, beauty, and fashion. My ultimate hope is to inspire all to be their most authentic and confident selves, and I hope you join me on this journey.